For Business Owners Who Know They're Meant For More
Turn Your Business Experience Into A 6-Figure Coaching PRACTICE...
(Without Sacrificing Your Main Company)
Join the Decentralized Coaching revolution and help other business owners get the oxygen they need - while building your own freedom-based income stream in just 90 minutes per week
For Business Owners Who Know They're Meant For More
Turn Your Business Experience Into A 6-Figure Coaching PRACTICE...
(Without Sacrificing Your Main Company)
Join the Decentralized Coaching revolution and help other business owners get the oxygen they need - while building your own freedom-based income stream in just 90 minutes per week
Decentralized Coaching Training
The Strange 'Business Oxygen Delivery System' That's Helping Regular Business Owners Make An extra $3K-$30K+ Per Month... Even If They've Never Coached Anyone Before
What Is WarPlan?
Here at WarPlan, our focus is helping entrepreneur families to build wealth, become radically generous and engineer a family culture that changes the world. Here’s an epic little vid my son Maverick made showing a small taste of how we help people do that…
What Is WarPlan?
Here at WarPlan, our focus is helping entrepreneur families to build wealth, become radically generous and engineer a family culture that changes the world. Here’s an epic little vid my son Maverick made showing a small taste of how we help people do that…
THE DECENTRALIZED COACHING ADVANTAGE
Are You Ready To Turn Your Business Experience Into A Freedom-Based Income Stream?
Most business owners feel trapped between two options: sell their company or scale until they burn out. But there's a third path that leverages what you already know to help others while creating more freedom for yourself.
The Decentralized Coaching advantage lets you:
Transform your battle scars into bankable wisdom (without becoming a guru)
Add $3-30k+/month in passive income working just 90 minutes a week
Keep and grow your main business while helping others succeed
Build deep, meaningful relationships instead of shallow sales
Spend more time with the people you love
Our unique approach removes the traditional barriers to coaching success. No need for:
Fancy certifications
Complex marketing funnels
Constant content creation
High-pressure sales tactics
"Guru" positioning
Instead, we give you proven systems, done-for-you resources, and AI-powered tools that let you focus on having authentic conversations that transform lives.
Let us help you turn those endless "pick your brain" sessions into a profitable coaching practice that creates impact, income, and influence.
MEET JOSHUA LATIMER
ENTREPRENEUR | SPEAKER | CONSULTANT | INVESTOR | HUSBAND | FATHER
Josh built his first business - a window cleaning company - from a beat-up '93 Chevy Cavalier to $186,000/month using what he calls "weird business math."
After selling to private equity, he discovered something disturbing: 81% of business owners are just two weeks away from overdrafting their accounts. They're suffocating - starving for oxygen (cash flow and profit).
That's when he had his breakthrough: Business owners don't need another guru in a private jet. They need someone who's been in the trenches.
Today, after building and selling 4 companies, coaching 1,000+ business owners, and helping create over 100 millionaires, Josh leads the Decentralized Coaching revolution - helping regular business owners transform their experience into impact and income, without sacrificing their main business or family time.
His mission? Helping entrepreneur families build wealth, become radically generous, and engineer a culture that changes the world.
"I paid Josh $100k to be able to talk to him once a week. Several people, including my wife, thought I was nuts. Considering I made at least $1,210,000 in return, I know I made the right choice. After all, 10 to 1 is pretty f’n good. If you think you are good at marketing… you have no idea. The scale and speed that Josh iterates and markets is incredible. Josh exposed me to a much higher level of marketing… After all, marketing is everything and everything is marketing."
Rick Wallace, President @ Liquid Lawn
"I paid Josh $100k to be able to talk to him once a week. Several people, including my wife, thought I was nuts. Considering I made at least $1,210,000 in return, I know I made the right choice. After all, 10 to 1 is pretty f’n good. If you think you are good at marketing… you have no idea. The scale and speed that Josh iterates and markets is incredible. Josh exposed me to a much higher level of marketing… After all, marketing is everything and everything is marketing."
Rick Wallace, President @ Liquid Lawn
Brandon Vaugn, Founder @ Wise Coating Franchises
"Josh is the one of the best marketing minds I have ever met. He is an artist when it comes to making money. I love watching him work and I love it more when he works on my stuff, haha. His teachings are simple and implementable but somehow are also profound."
Keith Kalfas, Leading Home Services Influencer (154k followers on YT)
"Joshua Latimer has changed my entire perspective on my business. Every single thing he says is exactly what I need to hear at exactly the right time. Josh is absolutely phenomenal."
Curt Kempton, Founder @ Symphosize
"He’s not just one of those theoretical guys. One of the things I love about Josh is that he’s eloquent but he’s not just talking from a place of theory, he is speaking from experience, from the heart and he is very passionate. Josh knows a lot about life, not just business, he comes from a place of wisdom and understanding."
THE WARPLAN
PODCAST
Tune into the raw, unfiltered conversations about what REALLY moves the needle in business. No fluff. No theory. Just proven strategies from the trenches.
You'll discover:
• How to weaponize your brain through advanced marketing concepts
• The mental game behind creating true wealth
• Battle-tested systems for unlocking explosive profit growth
• Why business success is a mental war (and money is just the scoreboard)
• And MUCH more
THE WARPLAN
PODCAST
Tune into the raw, unfiltered conversations about what REALLY moves the needle in business. No fluff. No theory. Just proven strategies from the trenches.
You'll discover:
• How to weaponize your brain through advanced marketing concepts
• The mental game behind creating true wealth
• Battle-tested systems for unlocking explosive profit growth
• Why business success is a mental war (and money is just the scoreboard)
• And MUCH more
THE WARPLAN
DIFFERENCE
Decentralized Coaching
Turn your experience into income without becoming a guru
Battle-Tested Systems
Proven frameworks that create results in any industry
Real Community
Join business owners who are two chapters ahead
how it
works
1. Watch the Free Training
Discover the Decentralized Coaching revolution
2. Book Your Strategy Call
Get your personalized Battle Blueprint
3. Launch Your Coaching Business
Start helping others while building your freedom
Join 100+ Business Owners Who've Already Started Their Journey
("Larry" and "Linda" are code names for a coaching client)
Ryan Johnson
"I'm on track to make $40k+ this month! I've seen how easy it's been to sign people up and how good it's felt to be helping them."
Emma Arzate
"I've owned a business for 15 years but no experience coaching whatsoever. Within the first 30 days I made about $30,000. It's going to take you to another level, not only in your personal life, but in your professional life."
Andrew Monnier
"Josh and his team put into practice exactly what they are teaching you to do. They don't just tell you how to run a coaching practice, they show you step by step. It's unbelievable. "
Ready To Turn Your Experience Into Impact & Income?
Join successful business owners who are building freedom-based coaching businesses in just 90 minutes per week...
HQ: 5101 E University Dr Ste 200
Denton, TX 76208
Email: jarvis@warplan.com
HQ: 5101 E University Dr Ste 200
Denton, TX 76208
Email: jarvis@warplan.com
