From Wall Street to Main Street:

We help good hearted small business owners make more profit using the FRAP™ formula

Join 1,000+ others using this 'Private Equity Profit Formula' to build wealth, become radically generous and engineer a Family culture that changes the world.

From Wall Street to Main Street:

We help good hearted small business owners make more profit using the FRAP™ formula

Join 1,000+ others using this 'Private Equity Profit Formula' to build wealth, become radically generous and engineer a Family culture that changes the world.

FREE 4-Day FRAP™ Challenge

How most small business owners can double their take home profits without spending a single solitary cent on marketing

Here's the truth...

you want more PROFIT!

You started your business with big dreams - to create a better life for your family, fund Kingdom work, or simply be your own boss...

But somewhere along the way, you found yourself trapped in the daily grind, working harder than ever but somehow keeping less.

Here's the thing... Whether you want to be debt free, go on a dream vacation, buy a second home, step out of the day-to-day operations or even retire...

All those things come down to one thing: PROFIT.

Not revenue. Not another truck. Pure, take-home profit that YOU keep after paying yourself a real salary and covering all expenses.

The graveyard is where dreams go to die, and without profit, that's exactly where yours are headed. But it doesn't have to be this way. You just need a map to take you from Pain Island to Payoff City. And that's exactly what I'm here to give you...

WELCOME TO WARPLAN

We help good-hearted business owners unlock the profit trapped in their businesses through our training, software, and live events. Using the FRAP™ Formula, we've helped over 1,000 entrepreneurs increase their profit without compromising their values.

One of our recent implementation groups found an average of $13,253 in additional monthly profit using these principles... without spending a dime on marketing.

Whether you run a service business, martial arts school, retail operation or any other small business, FRAP™ works because it's based on timeless principles, not hype.

Ready to stop leaving money on the table and start building real wealth for your family?

Who Is Joshua?

I could list a bunch of things that would make me look “important” and “successful,” but what I want you to know about me is that I truly care about entrepreneur families, Jesus, and giving $100M to widows and orphans. Here’s a little vid my 18 year old son Maverick made of what I’ve been up to with WarPlan…

WAYS WE CAN

WORK TOGETHER

Get the tools, resources, and community you need to make more income and impact with your business.

Profit Academy

Create a custom FRAP™ Profit Plan to dramatically increase your take-home profit then get help with implementation to collapse the timeline to bring your dreams to reality. Start for Free by registering for the FRAP™ Challenge.

1 : 1 Consulting

Get on weekly calls with me to deep dive into your business and get direct help with what to do next to grow your business FAST. Limited to 5 clients. Investment is $100,000.

Decentralized Coaching

Have you ever thought about getting into coaching so you can make money from home year round? Help business owners 2 chapters behind you with our revolutionary "Decentralized Coaching" model.

MEET JOSHUA LATIMER

ENTREPRENEUR | SPEAKER | CONSULTANT | INVESTOR | HUSBAND | FATHER

My entrepreneurial journey with my wife Ashlee started in a trailer park with nothing but a beat-up '93 Chevy Cavalier and a ladder strapped to the roof. After going bankrupt in my early twenties, I built a window cleaning company from zero to $186,000 per month using what I call "weird business math."

But everything changed when I sold to private equity.

I discovered that these Wall Street guys don't need fancy marketing or complicated systems to make money. They use simple, proven principles to extract massive profit from Main Street businesses immediately after acquiring them.

After selling that first company, I went on to build and sell 3 more. More importantly, I've helped over 1,000 good-hearted business owners implement these same 'private equity profit principles' through what I call the FRAP™ Formula, with many becoming millionaires along the way.

Today, my mission is helping entrepreneur families build wealth, become radically generous, and engineer a culture that changes the world.

"I paid Josh $100k to be able to talk to him once a week. Several people, including my wife, thought I was nuts. Considering I made at least $1,210,000 in return, I know I made the right choice. After all, 10 to 1 is pretty f’n good. If you think you are good at marketing… you have no idea. The scale and speed that Josh iterates and markets is incredible. Josh exposed me to a much higher level of marketing… After all, marketing is everything and everything is marketing."

Rick Wallace, President @ Liquid Lawn

Brandon Vaugn, Founder @ Wise Coating Franchises

"Josh is the one of the best marketing minds I have ever met. He is an artist when it comes to making money. I love watching him work and I love it more when he works on my stuff, haha. His teachings are simple and implementable but somehow are also profound."

Keith Kalfas, Leading Home Services Influencer (154k followers on YT)

"Joshua Latimer has changed my entire perspective on my business. Every single thing he says is exactly what I need to hear at exactly the right time. Josh is absolutely phenomenal."

Curt Kempton, Founder @ Symphosize

"He’s not just one of those theoretical guys. One of the things I love about Josh is that he’s eloquent but he’s not just talking from a place of theory, he is speaking from experience, from the heart and he is very passionate. Josh knows a lot about life, not just business, he comes from a place of wisdom and understanding."

"I paid Josh $100k to be able to talk to him once a week. Several people, including my wife, thought I was nuts. Considering I made at least $1,210,000 in return, I know I made the right choice. After all, 10 to 1 is pretty f’n good. If you think you are good at marketing… you have no idea. The scale and speed that Josh iterates and markets is incredible. Josh exposed me to a much higher level of marketing… After all, marketing is everything and everything is marketing."

Rick Wallace, President @ Liquid Lawn

THE WARPLAN

PODCAST

Tune into the raw, unfiltered conversations about what REALLY moves the needle in business. No fluff. No theory. Just proven strategies from the trenches.

You'll discover:

• How to weaponize your brain through advanced marketing concepts

• The mental game behind creating true wealth

• Battle-tested systems for unlocking explosive profit growth

• Why business success is a mental war (and money is just the scoreboard)
• And MUCH more

THE WARPLAN

PODCAST

Tune into the raw, unfiltered conversations about what REALLY moves the needle in business. No fluff. No theory. Just proven strategies from the trenches.

You'll discover:

• How to weaponize your brain through advanced marketing concepts

• The mental game behind creating true wealth

• Battle-tested systems for unlocking explosive profit growth

• Why business success is a mental war (and money is just the scoreboard)
• And MUCH more

Hear how working with Josh empowered these small business owners to transform their business and bank accounts

"Josh breaks it down and unlocks things that are within you. The in-depth amount of marketing material, skill sets, and techniques for growing your business were just incredible. It's going to pave a way for you to separate yourself from the competition."

Jon Stoehr

"Profit Academy has changed my business and my personal life. It's helped me get over a lot of my fears and do things quicker. Profit Academy is the only marketing training I really need as a business owner. Don't delay. Don't wait any longer. You owe it to yourself".

Michelle Januzzi

"Just with the small stuff that I have implemented, mainly price increases, I've seen a huge result. Customers have not been batting an eye at our 15% increase on every single job. I've already made fifty thousand dollars off of the information from this group in recurring revenue this year."

Jason Falk

"I made ($50,000) cash back in my pocket the first 2 weeks. It's drastically changed everything in my business. This is where we're gonna build our dream home. So thanks for Josh for helping us make that come true."

Tammy Holmes

"I've owned a business for 15 years but no experience coaching whatsoever. Within the first 30 days I made about $30,000. It's going to take you to another level, not only in your personal life, but in your professional life. You'll get practical tools, ongoing support and it's gonna change your life."

Emma Arzate

"It's unique because the WarPlan team takes a personal interest in each of us. I've implemented the money missions and we've seen exponential growth in revenue and profits. The first money mission we implemented was worth $30,000 to our business. It's invaluable. If you're on the fence... get off the fence!"

Ryan Smith

"If Josh gave me $100k, but I couldn’t implement anything that I learned in this program, it would not be worth it to me because I know the skills and everything I learned in this program will generate my business much more than that."  

Christa Nichols

"What I love about Josh Latimer, he’s been in the trenches, he knows what it takes to get a result, he invests in his own education more than anyone I know. Probably the smartest person I know, not only that, he’s humble and he genuinely loves the person that he’s serving."  

David Elam

FREE 4-Day FRAP™ Challenge

How most small business owners can double their take home profits without spending a single solitary cent on marketing

HQ: 5101 E University Dr Ste 200

Denton, TX 76208

Email: jarvis@warplan.com

HQ: 5101 E University Dr Ste 200

Denton, TX 76208

Email: jarvis@warplan.com